Quaker Cinnamon Life

I recently had an opportunity to try Quaker's Cinnamon Life cereal. I had tried the original Life cereal years ago and enjoyed the taste.

The Life cereal squares had a pleasant, wheaty taste. That flavor was ruined by the cinnamon, though. The cinnamon left a heavy, artificial, lingering aftertaste.

Let's talk about the ingredient list. In a 3/4 cup serving, this cereal has 8 grams of sugar. This is a problem, as I'm trying to avoid cereals with more than 1 gram of sugar per 1 cup serving. I was also very surprised to see yellow 6, yellow 5, red 40 and blue 1 listed. I had to look those additives up, as my knowledge of them was limited to "It's not good for you." So you can imagine I was surprised to see the phrases "coal tar", "banned in other countries" and "allergen inducer" repeatedly show up. Yuck. I'm crossing Quaker's Cinnamon Life off my shopping list : P