Friday, October 08, 2010

Buca di Beppo: What did *that* mean ?

Today I received this email from Buca di Beppo:

"Your holiday party never tasted so good!

Bring the whole office to Buca for the Holidays

At Buca, our falls are decked with family-style fun, convenience and meatballs. Enjoy authentic Italian cuisine in our group-friendly atmosphere.

Call your local sales manager to make your reservation, visit for a complete listing of locations."

Included in the ad were pictures of the usual office party attendees (the head honcho, the suck up, etc). The full picture is too large to post, so click here to view it. None of those characters bothered me, except this one:

I'm assuming Frosty is supposed to be an older woman with earrings (or a large ear lobe ?), suit & a masculine hat, and not a feminine looking older man. And Frosty certainly isn't dressed like Jack Frost or Frosty the Snowman. So I must ask why she was dubbed Frosty ? Is she frosty for being a career woman, focused only on getting ahead ? A woman leaving a frosty impression for liking to dress masculine ? A lesbian giving the office men the cold shoulder? Someone who is disdainful of the holidays, office parties & giving gifts ?

I have had many fine meals at Buca di Beppo in the past. So I have no issue with their food or service. I'm just bothered by the bizarre, possibly questionable decision to include a woman labeled Frosty in their advertisements. Anyone care to shed light on this mystery ?

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