The graham crackers have a crunchy, nutty, honey flavor. I noticed a texture similar to coconut shreds for some reason (not coconut taste). There is plenty of banana creme. However, the creme is pasty, slightly grainy and feels like knockoff Oreo cream filling. It tastes and smells of banana pudding powder + powdered milk (Banana powder and milk are listed ingredients). The amount of banana flavor isn't the problem; it's this particular aroma of banana that I dislike.
I would not buy Banana Vanilla Creme Honey Maid Grahamfuls again. I should have bought the peanut butter or the chocolate Grahamfuls instead. Although I will note the Grahamfuls did get one vote in the AMW family for "These are yummy. I don't see why you dislike them. These would make a great pie crust. Or put them in banana pudding!"